31 July
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Twitter is testing a subscription-style ad program. See how much it costs

For a monthly fee, Twitter would promote up to 10 tweets a day in addition to running month-long Promoted Account ads. With its ad revenue in decline, Twitter needs to explore ways to boost its business. And it really is. Twitter is testing a subscription-style ad program that would have businesses pay $99 a month for their accounts and some of their tweets to be automatically…

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14 June
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Over one million new Mobile Internet users added per day

A new Ericsson Mobility report foresees continued rapid growth of mobile connectivity as global mobile data traffic increases to eight times its current level by 2022. This traffic is the equivalent of: – The population of Spain streaming HD video 24 hours per day for a month – A single subscriber streaming HD video continuously for 3.55 million years – 31 billion hours of continuous HD…

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9 June

The world’s most valuable resource is no longer oil, but data

A new commodity spawns a lucrative, fast-growing industry, prompting antitrust regulators to step in to restrain those who control its flow. A century ago, the resource in question was oil. Now similar concerns are being raised by the giants that deal in data, the oil of the digital era. These titans—Alphabet (Google’s parent company), Amazon, Apple, Facebook and Microsoft—look unstoppable. They are the five most valuable…

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18 May
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Our Event Management students love our courses. See it for yourself!

“The Event Management and PR Diploma Course is a must for anyone in or interested in a career in the industry.  The course delivers; it does what it says on the tin with excellent. Lecturers, all leaders in their sectors, each of them enthusiastic teachers. I would wholeheartedly endorse the course”   Niall Browne, Thermo Air Ireland | Diploma in Event Management   “I have enroled…

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15 May
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Irish tech firms raise €247m in first quarter 2017

Irish tech SMEs raised €247 million in the first quarter of 2017, up 4% up on the same period last year according to the Irish Venture Capital Association VenturePulse survey, published in association with William Fry. “In the light of Brexit and other uncertainties it is positive to see investment being maintained especially as last year was a bumper one with the first quarter 2016 nearly…

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15 May
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AlienVault expands in Cork

Unified security management company AlienVault has opened a new EMEA Sales and Technical Support Centre in Cork, where it plans to add up to 50 highly skilled roles in the next two years. The company is supported by the Dept of Jobs, Enterprise & Innovation through IDA Ireland. President and CEO of AlienVault Barmak Meftah was joined by Minister for Housing, Planning & Local Government Simon…

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3 May
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5 Tricks for Growing Your Audience and Business on LinkedIn

Though social media has become a competition of virality, there are still a few sacred places that can be used for professional growth. Building a strong brand on Twitter and Facebook can do a lot for your personal network, but your brand on LinkedIn actually means business (pun intended). LinkedIn is less about choosing the right selfie or mastering disappearing stories and more about using content…

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3 May

6 Ways to Understand SEO Impacts Sooner

SEO is a great marketing tool for an entrepreneur. It is scalable when you don’t have a big budget -- you don’t have to pay for every click as you have to in paid marketing programs. It also has a great brand impact. Users often ascribe leadership status to companies that are top ranked. SEO therefore is a great program that enables entrepreneurs to compete with…

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3 May

Facebook denies it manipulates vulnerable teens for advertising

A leaked document obtained by an Australian newspaper claims that Facebook was telling advertisers how to target emotionally vulnerable teens. The power Facebook has over its users has been brought into question once again as last week, The Australian newspaper claimed to have documents showing that the social network was exploiting teens for the benefit of advertisers. According to these internal documents, Facebook was helping advertisers to target emotionally…

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20 April

Demand for Skills in Construction to 2020

The Irish Construction Industry continues in recovery mode and there is currently a strong demand for skills across the trades and professions. The Construction Industry Federation (CIF) recently commissioned DKM to produce a report, titled “Demand for Skills in Construction to 2020” the report warns of the skills shortages and the challenges the industry will face. DKM Director, Annette Hughes, who authored the report stated: “The…

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